For our first book client while at BOND, Scholastic, I helped shape the initial pitch and creatively oversaw a multi-faceted social campaign for the new Hunger Games book, 'Sunrise on the Reaping'. This included directing the creative for a high-impact book trailer and a suite of social assets designed to build anticipation ahead of launch and sustain momentum post-release — all crafted using limited available materials. Below is a curated selection from the campaign.
OFFICIAL BOOK TRAILER
ORGANIC + PAID SOCIAL
'READ NOW' VERSION IN 9x16
VERSIONS OPTIMIZED into 9x16, 4x5, and 1x1
BTS Studio Shoot
BTS Studio Shoot
BTS Studio Shoot
SWEEPSTAKES AND sHAREABLES
INSTAGRAM
https://www.instagram.com/p/DHW0V25TY0U/
https://www.instagram.com/p/DHTvgCByhEs/
WHAT WOULD A TRIBUTE DO?
INSTAGRAM (IN-FEED)
PIECES OF THE PUZZLE
INSTAGRAM (IN-FEED)
COUNTDOWN TO LAUNCH
INSTAGRAM (IN-FEED)
REIGNITING THE FANDOM
INSTAGRAM (IN-FEED + REELS)
GET TO KNOW THE VICTORS
CHARACTER SPOTLIGHT SERIES
INSTAGRAM REELS
AGENCY- BOND
CLIENT - SCHOLASTIC
Creative directION - BRAD BURRIS
ART DIRECTION + DESIGN - GABE MANGOLD
EDITING (Trailer) - NOLAN FORD
DESIGN + MOTION - SHAM SHAKIR, ANDREW ALBRITTON
CLIENT - SCHOLASTIC
Creative directION - BRAD BURRIS
ART DIRECTION + DESIGN - GABE MANGOLD
EDITING (Trailer) - NOLAN FORD
DESIGN + MOTION - SHAM SHAKIR, ANDREW ALBRITTON